Searching for permanent makeup in Charlotte, NC? Westna PMU works with clients from Charlotte and across North Carolina who want beautiful, natural-looking results created specifically for their features.
I’m Natalie Westphal, an award-winning permanent makeup artist, educator, and owner of Westna PMU. My philosophy is simple: permanent makeup should complement your face, not take it over.
Some clients want a very soft, natural result. Others prefer more definition. There is no single look that’s right for everyone, so I customize the technique, shape, and color based on your features, skin, lifestyle, and personal style.
I’m an award-winning permanent makeup artist, WULOP 2024 Speaker, WULOP USA 2025 Judge, judge of multiple international PMU competitions, NE Pigments Ambassador, and double-certified permanent makeup trainer. I’ve also completed more than 30 advanced PMU trainings with artists from around the world.
Services include Powder Brows, Nano Brows, Combo Brows, Lip Blush, Lash Liner, Classic Eyeliner, Shaded Eyeliner, and Tiny Tattoos.
Powder Brows use soft shading to create fuller, more defined brows while keeping the finished result natural.
The intensity is completely customizable. We can create something very soft or give you a more polished, filled-in brow look. After healing, the pigment softens into a smooth powder finish.
This technique works well for all skin types and typically lasts around 1.5–2 years.
Nano Brows are created with a PMU machine using very fine strokes that resemble individual brow hairs.
Instead of simply filling in the entire brow, I design the strokes to blend with your natural hair pattern. This creates more fullness and shape while keeping the brows light and realistic.
Combo Brows are ideal when you love the natural appearance of hair strokes but also want a little more definition.
This technique combines nano hair strokes with soft powder shading, giving the brows dimension, fullness, and a more polished finish without making them look too heavy.
Lip Blush enhances your natural lips with customized color and subtle definition.
It can help make the lip color look more even, add definition to the border, and bring back a fresher appearance. We choose the pigment together based on your natural coloring and the result you want.
Once healed, the color becomes softer and more natural.
Shaded Eyeliner combines the definition of classic eyeliner with soft shading for a more dimensional, smoky look.
Depending on your features and preferences, the shading can be delicate and subtle or a little more noticeable. The design and pigment colors are selected specifically for your eyes.
Tiny Tattoos are perfect for small designs where clean lines and little details matter.
Bring your idea or inspiration and we’ll work together on the design, size, and placement. The goal is something delicate, personal, and made specifically for you.
One of the most common things I hear from new clients is: “I want permanent makeup, but I’m afraid it will look too much.”
And I completely understand.
Permanent makeup doesn’t have to mean dark brows, bright lips, or dramatic eyeliner. Modern techniques give us much more control over how soft or defined the final result will be.
Before your procedure, we’ll talk about what you normally wear, what you’re comfortable with, and what you’d like to change. I’ll recommend the technique that makes the most sense for your skin and features, and we’ll agree on the design before we begin.
My job isn’t to give you somebody else’s brows, lips, or eyeliner.
It’s to create a version that looks right on your face.
Natalie Westphal — Permanent Makeup Artist & Educator
Why Our Charlotte PMU Studio Stands Out
Award-winning work
I’m the WULOP USA 2022 Champion in Shaded Eyeliner and a WULOP 2024 Speaker.
International judging experience
I’ve served as a judge at multiple international permanent makeup competitions, including WULOP USA 2025.
Experience and education
I’m a certified and licensed permanent makeup artist and educator with more than 30 advanced PMU trainings completed with artists from around the world.
Industry experience
I’m also a NE Pigments Ambassador and double-certified permanent makeup trainer.
A personalized approach
There is no perfect brow, lip color, or eyeliner for everyone. Every procedure is customized to your features, skin, style, and desired result.
Safety and quality
I follow strict hygiene and safety protocols and use professional PMU equipment, pigments, and supplies from trusted manufacturers.
Powder brows, eyeliner of your choice, lip blush. Could be done in 1 sitting. Take advantage of great savings - save up to $400 on initial session and $200 on touch up when you buy Full face package.
I’m the WULOP USA 2022 Champion in Shaded Eyeliner and a WULOP 2024 Speaker.
International judging experience
I’ve served as a judge at multiple international permanent makeup competitions, including WULOP USA 2025.
Experience and education
I’m a certified and licensed permanent makeup artist and educator with more than 30 advanced PMU trainings completed with artists from around the world.
Industry experience
I’m also a NE Pigments Ambassador and double-certified permanent makeup trainer.
A personalized approach
There is no perfect brow, lip color, or eyeliner for everyone. Every procedure is customized to your features, skin, style, and desired result.
Safety and quality
I follow strict hygiene and safety protocols and use professional PMU equipment, pigments, and supplies from trusted manufacturers.
Forget all your makeup worries! Your 24/7 beauty confidence is here.
I’ll make you confident 24/7
Forget all your makeup worries! Your 24/7 beauty confidence is here.
Reviews
Debbie Naylor Rorie
I love my brows... Probably one of the best things I have done for ME!!!! She made me feel so relaxed and it really was easy....I feel more confident in my appearance... I had no idea how much beautiful brows could make such a difference! I get many compliments like... "you look so rested, have you lost weight, is your hair different????" It's the brows!!!!! Thank you Natasha!!! I'll be back for a touch up when it's time!!!!
Svetlana Boykova
I’ve been looking for her sooo long until I finally found this diamond! Natasha is not only talented but also caring and very supportive. She’s knowledgeable and passionate about her job. As an open-minded, energetic, professionally and personally modern artist she knows how to work with your face. Her studio is spotless clean, only new and sterile tools as well as high quality permanent makeup supplies/inks are used to make your face bright and beautiful Amazing job Natasha!!!
Olga Barkalova
I finally have perfect brows! Wonderful, caring, helpful, supportive, and beautiful Natasha, thank you for your magic and patience! The whole process was very easy and the results are absolutely fantastic! Thank you!!!